For several years prior to this project, Walkers Snack Foods had operated the highly successful and popular ‘Walkers Books for Schools’ scheme, whereby students and parents were encouraged to collect ‘tokens’ from the back of crisp packets, which they donated to their school and that the school could then exchange for books. Despite the success of this scheme, Walkers was keen to develop the contribution that they made to education in the UK and Republic of Ireland, and so they approached TAG Developments for help in this area. The Walkers Showcase web site was conceived, created, developed, hosted, supported and managed by TAG Developments to provide a free online space for schools to show off their students' creativity.
Launched at BETT 2001 by Sir Steven Redgrave, every school in the United Kingdom and Eire was given the ability through Walkers Showcase to upload their children’s best pieces of work (be that a movie, a poem, an image or drawing or poster, as well as sound recordings and presentations etc) to share with parents and the public at large on the internet. This was all offered to schools by Walkers at no charge and was publicised by Walkers on ore than 1 billion packets of crisps. During the four years that this project ran, over 12,000 individual pieces of student work were shared via the Walkers Showcase website, with this gallery of student creativity also became a valued teaching and learning resource.
TAG also worked with Sun Microsystems and Cable & Wireless to deliver this £1 million project. Please see: http://www.tagteacher.net/WalkersShowcase/index.htm.